Marathon in Crisis: Does Bungie Truly Believe in the 'Long Haul'?
Marathon's underwhelming sales figures send a clear alarm signal to Bungie. Promises of a 'long haul' are put to the test: is this genuine faith in the project, or a desperate attempt to salvage reputation?
In a world where every studio dreams of creating cult hits, Bungie has become a legend thanks to titles like Halo and Destiny. These were not just products – they were entire universes where players forged their own stories. After parting ways with Activision and being acquired by Sony, the studio decided to create something completely new, without the iconic Guardians or Master Chief. This gave birth to Marathon. Unfortunately, this new world needs urgent resuscitation today.
| Title | Marathon |
| Genre | Cooperative FPS with live-service elements |
| Developer | Bungie |
| Publisher | Sony Interactive Entertainment |
| Release Date | September 2024 |
| Platforms | PC (Steam, Epic Store), PlayStation 5 |
| Cover | Marathon |
Key Takeaways:
- Marathon's sales are estimated by analysts at just around 1.2 million copies from launch to March 2026, which starkly contrasts with other Sony hits.
- In response to criticism, Bungie invokes the mantra:
What do you think?
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